Malindi Si-Cura
21 January - Kenya
Carlo Chionna and Africa: between 21 January and 12 February, the Bologna brand's customers had a unique experience outside the national borders.
More than 500 points of sale alternated, week after week, in the splendid Kenyan setting, staying in the finest and most charming hotels in the area. In conclusion to this first major event, the guests and the Emilian company wished to make the most of this strange trip to raise money for the Malindi District Hospital for the purchase of health equipment. It also partly financed the reconstruction of the roof of Malindi's orphanage. The collection was made during the many events and shows organized for the Malindi Si-Cura guests (hence the name of the initiative!).
More than 500 points of sale alternated, week after week, in the splendid Kenyan setting, staying in the finest and most charming hotels in the area. In conclusion to this first major event, the guests and the Emilian company wished to make the most of this strange trip to raise money for the Malindi District Hospital for the purchase of health equipment. It also partly financed the reconstruction of the roof of Malindi's orphanage. The collection was made during the many events and shows organized for the Malindi Si-Cura guests (hence the name of the initiative!).