Is it a mad love for a still uncontaminated Africa? The desire to carry to these distant lands, which are too often inhospitable even for its inhabitants, the good things which remain of our beautiful Italy? Or is it a way of escaping from a fake and artificial world?
Whatever the motive, after almost a year, Carlo Chionna is trying the Malindi adventure again, and taking his customers to discover this jewel of the world which is Kenya. It is a different way from usual of experiencing the company and the fashion system. As we know, Carlo does not like the traditional communication methods and has chosen to establish a genuine, concrete relationship with his public - a relationship which is as real as the uncontaminated nature and as crystal clear as the ocean water - and pure as his Malindi.