Shoes Revolution
March 2009 - Bologna
9.2 loves spectacular projects and is now about to dive into a new adventure to amaze and thrill its followers with another incredible idea, this time in the world of footwear. It has chosen to throw itself into this challenge with a design of shoe that symbolises love and passion for free time, Walker, a tribute to open air and the pleasure of walking. For this precise reason, great attention has been paid to the comfort of the shoe, in order to respect the foot’s natural anatomy as much as possible. All the details have been carefully researched in order to provide great freedom in movement and softness under foot. The sole has a golf ball set under the heel, a sign of recognition for an elegant stride and a distinguishing symbol of the shoe’s originality. 9.2 is reunited with its set of values, joining the shoe industry with a product that is entirely made in Italy. The pay off Dio Salvi il Made in Italy (God Save Made in Italy), with its acronym DSMY can be seen on the shoes as a eulogy to Italian artistic and cultural heritage, which Carlo Chionna is seeking to defend with all its heart on the market of fashion, now by looking to join the shoe market as well. A real mission.
For more information:
Licia Manfredi: licia.manfredi@carlochionna.it - 051/19986500